hi! i am eureecher
I am the creative director, designer, boss lady and visionary behind ER Beatus Creative Studio.
I believe in being a little silly, having fun and letting your true self always shine through. Jesus is my everything and the center of all I do. I currently live in Durban, South Africa with my crazy, funny and handsome husband, Rowen. He is my best friend, the love of my life and my partner in everything.
I have always had a very keen interest in, and an eye for design and photography.
ER Beatus was birthed in 2012 from my love of all things creative. With a degree in Fine Arts my career path has taken me to a few different fields but I have always come back to my first love... Design.
I truly value the relationships that I form with every client, and I welcome the opportunity to collaborate closely with each one to define and achieve the desired look and feel with all the designs that I create. I come up with innovative solutions unique to each client.
Each project is an opportunity to create something new, different and, of course, breathtakingly beautiful.
ER Beatus is a Creative Studio and a platform to let my creativity run wild and also allow fellow creatives to collaborate in exciting new ways.
the ocean - it's my happy place
watching movies & series
too much black
coffee ... and tea
praise & worship music
a messy house
the story behind the name
It took me sometime and loads of prayer to name my business. I believe that everything has a meaning and purpose. It is so close to my heart and it encompasses everything I am passionate about.
These are our initials, Eureecher & Rowen (ER also means "the" in Medieval Latin)
Beatus = Means "blessed" in Medieval Latin
ER BEATUS - "The Blessed"
So now the business of how to pronounce our name.
ER = eerr (like when you don't know the answer to something you er)
Beatus = be-ar-tis (not beat-us)
I am very strong in my faith and truly trust God in all I do. This business was a step of faith 8 years ago and I seek Him with every step I take. With the rebrand a few years ago, I was in a very different space personally, spiritually and physically.
Every year I trust God for a scripture verse that I can hold onto for that year, sort of a “theme” for my year. in 2017 it was:
"He makes my feet like the feet of a deer;
he enables me to stand on the heights"
When planning and designing this rebrand I strongly felt that I wanted to bring this into my business, and so I decided to research this verse.
I focused on the deer and what I found amazed me.
The feet of the female deer stand firmer and more upright than the male - hence the mention of the "hind" or female stag. The rear feet of the hind step in precisely the same spot where the front feet have just been. Every motion of the hind is followed through with single-focused consistency, making it the most sure-footed, agile and swift of all mountain animals. It’s true that the climb up to the high places is a bit more challenging than a level foot path in the valley. But not if you’ve got those hinds’ feet; the hinds’ feet equip them for the roughest terrain. They are such majestic creatures with their antlers reaching up to the heavens. These antlers can also grow back once they fall off and because of this characteristic, they are revered in many traditions as a symbol of life regeneration.
The deer has many sides, it is powerful and feisty, cautious, adventurous, and protective but has great individuality, calling for people to trust their instincts and trust themselves. I had the most beautiful image in my head and it spoke to me of my journey in life, and in so many other ways.
I knew without a doubt that this was the beautiful creature I wanted to represent my company.