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3 Unexpected Ways a Brand Design Expert will transform your business

When starting a business what do you DIY and what do you outsource?

It’s a question we have all asked ourselves. You weigh your options out and see how you can save money and maybe decide to DIY a few things. Now most people focus on the actual business, so for example the product they are offering and all the time, effort and resources go into this because what’s your business if you have nothing to sell, right?

While this is a vital element if not one of the most important, as this is the source of your business, the key step that gets neglected or left as the last thing on your to-do list is your branding. So when you get to this stage you just decide hey I might as well just DIY, use the colours I like and just put something together quickly. No one will care.

Branding is something that should be one of the first things on your list and it should be outsourced. Why you say? Simple..if you cannot correctly articulate who you are, what you do, whom you serve and then create the correct visual elements to reflect and convey this your target market will find it difficult to relate to you and most importantly they will find it hard to trust you.

Hiring a Brand Design Expert will:

1. Save you time.

We all need more time in our busy lives, especially if you have a full time job, kids and you are starting a side hustle. Trying to give all these elements your best is a balancing act. Trying to DIY your branding by watch YouTube videos and researching multiple sites to see what would be best. imagine the Tim you will save not having to worry about fonts and colours and websites and content? Using a brand design expert helps you create a well and clearly defined brand identity that saves you hours of trial and error. A brand expert will help you clearly define how you want your brand to presented.

2. Give you a defined business DNA.

What makes up a brand is so much more than just a logo. Before we even get to the magic and fun of creating designs and logos we dig deep and truly get to the heartbeat and DNA of why your business exists. My process begins with a questionnaire that truly makes you think and reflect on thing like your why, how, what, ideal clients, what makes you different. This process might seem tiresome and at times lengthy but it is so essential. Once completed I have had many clients tell me that it has given them so much clarity, and direction. I then transform these thoughts and ideas into something tangible that becomes the DNA of your business. It will guide you with everything you do, how you show up and to better articulate and market your business. Your are guaranteed to recieve a brand strategy, brand style guide, logo variations and so much more. You’re not left to figure it all out on your own. You know the colour palette to use, which fonts to use and most of all what style and vibe your brand represents.

3. Give you confidence.

A brand that is carefully crafted specifically for you instantly makes you look and feel more professional. Let’s be real how many times have you seen brands/businesses and judged them by their branding??? We have all done this. Having high quality logos, marketing materials and even signage and packaging immediately instills confidence in your clients and your service. They want to do business with you, and will want to keep coming back. When clients perceive your brand in a good way it boosts your confidence to always do the best and build into your business/brand. Going through the branding process where you receive the ideal strategy coupled with your design and guidelines you know your set for success. All your ideas, thoughts and the heart of what you do is organised and displayed in a way that equips you with more time, direction and the confidence to know you are always putting your best business foot forward.

So if you are ready to take your business and brand to the next level & attract your ideal client then together, let's build a brand filled with a heart & soul that changes lives.

Book your discovery call today and together we’ll explode your business in 2023


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